About Us

From humble beginnings in 1935 Howard Abraham (Motors) Ltd is recognised as one of the oldest family car dealerships in Northern Ireland. To this day it remains within family ownership.

Three generations of family are behind the business you see today. Our success today is very much a result of the founder’s business approach, one of ‘gentlemanly virtues’. Indeed today, we promise to be nothing other than straightforward with you, approachable and above all helpful, in your quest to find the perfect new or used car.

Over the years many renowned names have been associated with Howard Abraham......Massey Ferguson, Austin, MG, British Leyland, Rover, Ford. Today we represent, as main franchise dealers, the marques of Peugeot, Kia and Skoda in Northern Ireland.

Significant investment in premises and people has been made to ensure your motoring expectations are fully met across our modern dealerships. 2005 saw the development of a class leading Peugeot showroom site in Portadown embracing Peugeot’s very latest ‘blue box’ retailing concept. In 2006 a purpose built extension was added to the Lurgan site to facilitate the growing Kia brand success. Significantly a vast extension was made to the used car site in Lurgan, now with retailing space of up to 100 cars across all makes and models, including Renault, Ford and Vauxhall, VW, Seat, Citroen to mention but a few.

We are fully accredited Motability Dealers. Both our Sales & Aftersales staff are qualified to discuss and arrange a suitable Motability package for eligible recipients. Just ask for more information at our car dealerships in Portadown or Lurgan.

"as you looked after me so well I’m back again"

One point, and it is a very important one. On any given day you’ll find us, the owners, with our sleeves rolled up standing on the showroom floor meeting, greeting and handling your enquiries. And if you can’t find us, just ask.
The best measure of satisfaction we strive to achieve is when 2, 3, 4 or even 7 years later you walk back through our door and say “as you looked after me so well I’m back again”.
We look forward to meeting you.