Our Company Introduction

From humble beginnings in 1935 Howard Abraham (Motors) Ltd is recognised as one of the oldest family car dealerships in Northern Ireland. To this day it remains within family ownership.

Three generations of family are behind the business you see today. And to this day, it is the founder’s business approach, one of ‘gentlemanly virtues’, we firmly believe is the most important aspect of our continued success. Indeed today, we promise to be nothing other than straightforward with you, approachable and above all helpful in our dealings with you.

Our Promise To You

One point, and it is a very important one. On any given day you’ll find us, the owners, with our sleeves rolled up standing on the showroom floor meeting, greeting and handling your enquiries. And if you can’t find us, just ask.

We look forward to meeting you.

The History of Howard Abraham

Howard Abraham History

Howard Abraham Motors
Founded 1935

Howard Abraham Founded

Business Founded 1935

1935 - Howard Abraham Motors established by the late Howard Abraham on a small site, Avenue Road, Lurgan.

World War two years

World War 2 Years

Concentrated on repair & maintenance of cars and commercial vehicles. Premises extended to incorporate a small showroom for cars.

Sputnik Launched

Sputnik Launched

The Soviet Union launches Sputnik 1, the first artificial satellite to orbit the earth on October 4, 1957.

Redevelopment of 10 car showroom


Major investment with the erection of a 10 car showroom, substantial extension to the service/repair workshop.

Land Acquisition


Aquired land for the erection of a new Massey Ferguson operation.

growing staff numbers at Howard Abraham

Growing Business

Number of staff employed by Howard Abraham grows dramatically along with the growth of the business.

Pac Man Video Game Released

Pac-Man Released

Pac-Man (the best-selling game of all time) is introduced in the US and sparks a huge craze.

Tim Abraham Joins

Tim Abraham Joins

1994 – Tim Abraham joins the management team to become the 3rd generation in the family business.

2000 Summer Olympics

Sydney Olympics

The 2000 Summer Olympics are held in Sydney, Australia.

Record Number of Peugeot Sales

Record Peugeot Sales

2002 - Howard Abraham Peugeot achieved a record 482 new Peugeot registrations for that year.

Opening of new Seugeot Dealership

New Development

2003 – Opening of the new Howard Abraham Peugeot ‘BlueBox’ Dealership at Seagoe, Portdaown. 10 car showroom, 7 bay workshop, extensive parking and 100 used car display site.

Top 50 Peugeot Dealer

Top 50 UK Peugeot Dealer

2004 - Howard Abraham Peugeot presented “Peugeot GOLD LION” award for TOP 50 UK Dealer exceptional sales and after sales performance.

Longest serving emplyee Albert Leaves

Albert Retires

2008 – Our longest serving employee, Albert, closes his career with Howard Abraham after 50 years tremendous service. A true character.