Our Company Introduction
From humble beginnings in 1935 Howard Abraham (Motors) Ltd is recognised as one of the oldest family car dealerships in Northern Ireland. To this day it remains within family ownership.
Three generations of family are behind the business you see today. And to this day, it is the founder’s business approach, one of ‘gentlemanly virtues’, we firmly believe is the most important aspect of our continued success. Indeed today, we promise to be nothing other than straightforward with you, approachable and above all helpful in our dealings with you.
Our Promise To You
One point, and it is a very important one. On any given day you’ll find us, the owners, with our sleeves rolled up standing on the showroom floor meeting, greeting and handling your enquiries. And if you can’t find us, just ask.
We look forward to meeting you.
The History of Howard Abraham
Howard Abraham Motors
Business Founded 1935
1935 - Howard Abraham Motors established by the late Howard Abraham on a small site, Avenue Road, Lurgan.
World War 2 Years
Concentrated on repair & maintenance of cars and commercial vehicles. Premises extended to incorporate a small showroom for cars.
The Soviet Union launches Sputnik 1, the first artificial satellite to orbit the earth on October 4, 1957.
Major investment with the erection of a 10 car showroom, substantial extension to the service/repair workshop.
Aquired land for the erection of a new Massey Ferguson operation.
Number of staff employed by Howard Abraham grows dramatically along with the growth of the business.
Pac-Man (the best-selling game of all time) is introduced in the US and sparks a huge craze.
Tim Abraham Joins
1994 – Tim Abraham joins the management team to become the 3rd generation in the family business.
The 2000 Summer Olympics are held in Sydney, Australia.
Record Peugeot Sales
2002 - Howard Abraham Peugeot achieved a record 482 new Peugeot registrations for that year.
2003 – Opening of the new Howard Abraham Peugeot ‘BlueBox’ Dealership at Seagoe, Portdaown. 10 car showroom, 7 bay workshop, extensive parking and 100 used car display site.
Top 50 UK Peugeot Dealer
2004 - Howard Abraham Peugeot presented “Peugeot GOLD LION” award for TOP 50 UK Dealer exceptional sales and after sales performance.
2008 – Our longest serving employee, Albert, closes his career with Howard Abraham after 50 years tremendous service. A true character.
First Ever World Cup
The first Soccer World Cup starts: Lucien Laurent scores the first goal for France, against Mexico on July 13th 1930.
Bugs Bunny Debuts
On 27th July, Bugs Bunny makes his debut on Oscar nominated short cartoon, The Wild Hare.
Motor Franchise Added
Austin, MG and Riley cars as well as the addition of Ferguson Tractors and agricultural equipment.
Stanley Abraham Joins
1967 - Stanley Abraham joins the management team.
New Franchises Added
Added Morris, Wolesly, Trumph.
More Franchises Added
Rover added to the business portfolio. Appointed Distributor status with the acquisition of BL cars Franchise for Portadown.
New Site Added
1987 - Purchase of a new site, Armagh Road, Portadown, representing MG Rover.
Peugeot Franchise Added
1994 - Howard Abraham add Peugeot Franchise, Armagh Road Portadown.
Steven Abraham Joins
2001 – Steven Abraham joins the management team.
2002 - ŠKODA Franchise Added
Human Genome Unravelled
2003 - The Human Genome Project is completed, with 99% of the human genome sequenced to 99.99% accuracy.
2004 - Kia Franchise Added
2005 - 50 Years of Howard Abraham association with British Car Manufacturers ends with the collapse of MG Rover.